UMT, United Marketing and Training, sells courses and marketing services to companies, so its identity had to feel corporate on a contract and energetic on a banner. The eagle-and-stars emblem does both.
The brief
A training company with several programme levels wanted one identity that could label everything from a certificate to a trade-show stand, and a membership system that made trainees feel part of something.
What we delivered
The emblem and wordmark, a brand book in French, a 3D signage study for the office entrance, X-banners and roll-ups for events, and a tiered membership card system with badge levels from beginner to trainer.
The bilingual slide deck for the training programmes was built on the same grid, so sales presentations and classroom material look like one family.
Why it works
The emblem holds a strong silhouette in navy on white and reversed on blue, which is what a training brand needs when it lives on lanyards, screens and printed certificates at the same time.
Gallery
What we delivered
- Emblem, wordmark and brand book
- 3D signage study
- X-banners and roll-ups
- Membership cards and badge levels
- Bilingual training slide deck
