Brand Identity
UMT · United Marketing & Training
Eagle-and-stars emblem, brand book, 3D signage, X-banners and a membership card system for a training company.
- Category
- Brand Identity
- Focus
- Training, Brand book, Signage
UMT, United Marketing and Training, sells courses and marketing services to companies, so its identity had to feel corporate on a contract and energetic on a banner. The eagle-and-stars emblem does both.
The brief
A training company with several programme levels wanted one identity that could label everything from a certificate to a trade-show stand, and a membership system that made trainees feel part of something.
What we delivered
The emblem and wordmark, a brand book in French, a 3D signage study for the office entrance, X-banners and roll-ups for events, and a tiered membership card system with badge levels from beginner to trainer.
The bilingual slide deck for the training programmes was built on the same grid, so sales presentations and classroom material look like one family.
Why it works
The emblem holds a strong silhouette in navy on white and reversed on blue, which is what a training brand needs when it lives on lanyards, screens and printed certificates at the same time.
What we delivered
- Emblem, wordmark and brand book
- 3D signage study
- X-banners and roll-ups
- Membership cards and badge levels
- Bilingual training slide deck
Gallery
Related services
More in this category
A complete identity for an education academy: a mark that fuses the graduation cap, the open book and the rising sun, with an Arabic brand book, stationery and a social media kit.
A lighthouse built from the Arabic letters of the name, five colour-coded sub-brands, an icon family, façade signage and a full stationery set.
The THEOS crypto social app: a network symbol, a violet to blue gradient system, the app icon and a brand book written for developers.
Have a project? Let's write the first line.
Messages sent from the website: we reply within one business day.