A feed stays consistent for months only when it runs on a system. These post templates and campaign visuals were built for an awareness campaign at Abu Dhabi Judicial Department, editorial posts for Cleverzone, real-estate offers and an energy company's occasion posts.
The brief
Each client publishes several times a week, in Arabic and English, through people who are not designers. The system had to make the right post the easy post.
What we delivered
Template families for quotes, announcements, offers, national occasions and multi-slide explainers, each with an RTL and an LTR version, colour variants and a rule sheet for photography and icons.
Why it works
Constraints make feeds recognisable. When every post shares the same margins, type scale and colour logic, followers know who is speaking before they read the name.
Gallery
What we delivered
- Post and story templates
- Campaign key visuals
- Bilingual RTL/LTR variants
- Photo and icon guidelines
- Editable source files
