A brand book is the document that lets a printer in one city and a developer in another produce the same brand. These were delivered in Arabic, English and French for THEOS, Long Shot, Ra7tii, CoLivraison, Ishraq Academy and UMT.
What a Gorizmy brand book contains
Logo anatomy and construction, clear space and minimum sizes, monochrome and reversed versions, the colour system with print, screen and signage values, typography for Arabic and Latin, and a page of mistakes to avoid.
Built for the people who use it
Each book ends with the practical part: file formats, where to find the source files, and a checklist for suppliers. We write the guidelines in the client's working language, which is why some are in French and some in Arabic.
Why it works
A brand only stays consistent if the rules are easy to follow. Short pages, one rule per spread and real examples do more than a hundred-page manual nobody opens.
Gallery
What we delivered
- Brand guidelines PDF
- Logo construction sheets
- Colour and type systems
- Application examples
- Supplier checklist and source files